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Pony Up gives you full control over what you charge for your bundles. This guide explains how pricing works, what fees are involved, and what you actually take home from each sale.

You set the price

When you create a bundle, you set the price in GBP in the upload wizard. There's no minimum or maximum — you decide what your content is worth.

Buyers outside the UK will see an approximate price in their local currency (converted daily using ECB exchange rates), but the actual charge at checkout is always in GBP. Stripe handles currency conversion for international cards automatically.

A few things worth thinking about when setting prices:

Price below a monthly subscription. Many listeners binge subscription content and cancel after one month. If your bundle costs less than a typical Patreon tier (say £4–6), the value perception is strong — they get a curated set of episodes for less than a monthly commitment, with no recurring charge.

Experiment freely. Changing your price doesn't affect anyone who's already bought. If a bundle isn't selling, try lowering the price for a week and promoting it. If it's flying off the shelf, it might be underpriced.

Free bundles are an option. Setting a price of £0 creates a free bundle — useful as a sampler or lead magnet. Free bundles don't go through Stripe checkout, so they won't appear in your sales analytics or demographic data.

The fee structure

Two fees are deducted from each sale before you receive your earnings:

Stripe card processing fee — 1.5% + 20p per transaction for UK cards, or 2.5% + 20p for international cards. This is Stripe's standard UK rate for processing the buyer's card payment. It's charged on every sale and covers fraud protection, card network fees, and payment infrastructure.

Pony Up platform fee — 15% of the sale price after the Stripe fee has been deducted. This is how Pony Up sustains the platform — hosting, development, support, and the tools you use to sell your content.

After both fees, you keep approximately 82–85% of each sale from UK cards depending on the price point. The exact percentage varies because Stripe's fixed 20p component has more impact on lower-priced bundles.

Worked examples

Here's what the numbers look like at a few common price points (using UK domestic card rates):

£5 bundle

The buyer pays £5.00. Stripe takes 1.5% + 20p, which is £0.28. That leaves £4.72. Pony Up takes 15% of that (£0.71). You receive £4.01 — about 80% of the sale price.

£10 bundle

The buyer pays £10.00. Stripe takes £0.35. That leaves £9.65. Pony Up takes 15% (£1.45). You receive £8.20 — about 82% of the sale price.

£25 bundle

The buyer pays £25.00. Stripe takes £0.58. That leaves £24.42. Pony Up takes 15% (£3.66). You receive £20.76 — about 83% of the sale price.

The pattern: higher-priced bundles have a slightly better effective rate because Stripe's fixed 20p is spread across a larger amount. At any price above £5, you're keeping over 80% of each sale.

What the buyer sees

Buyers outside the UK see an approximate price converted to their local currency on bundle pages. This is for display only — the actual charge at Stripe checkout is always in GBP, and Stripe converts to the buyer's card currency at their current exchange rate.

There are no additional fees or surcharges added at checkout from Pony Up's side. All platform fees come out of your side, not theirs.

Where to see your earnings

Your Sales Analytics tab shows gross revenue (the full GBP price buyers paid). The Listener Demographics tab shows revenue after the platform fee. For the definitive record of what's been deposited to your bank, check your Stripe dashboard — see the Stripe Payouts guide for details.

International cards

Stripe charges a higher processing fee for international cards — 2.5% + 20p for cards issued outside the UK. Your effective take-home will be slightly lower on international sales, but the difference is modest at typical bundle prices.