How It Works
Get your storefront live in three steps.
Pony Up lets podcast creators sell episode bundles directly to their audience — no middleman, no subscription required. Follow these three steps to get your storefront live.
Claim your podcast
Go to /claim-podcast and sign in (or create a free account).
Enter your podcast name and choose your storefront URL — this is your unique address on Pony Up: ponyup.now/your-podcast.
Add your RSS feed URL, homepage URL, and contact email so we can verify you.
Optionally upload podcast artwork, add a description, and pick a theme color for your storefront.
Submit your claim — we'll review and approve it, usually within 48 hours.
Upload your first bundle
Once your podcast is approved, head to your dashboard and click "Upload Bundle."
Select your podcast, then add a bundle title, description, artwork, price, and URL.
Drag and drop your episode audio files — you can set a title, description, and order for each one.
Click Create Bundle. Your bundle is live instantly.
Share and earn
Share your storefront link — listeners can browse and buy your bundles with one click.
After Stripe's card processing fees and Pony Up's 15% platform fee, you keep over 80% of each sale. Payouts go directly to your connected Stripe account.
Buyers get instant access and a private RSS feed they can add to any podcast app.
